IPTV Reseller vs Sub-Reseller Explained

The difference between a reseller and a sub-reseller is primarily one of position in the account hierarchy and who they are accountable to. Here is a clear breakdown of both roles.

The IPTV Reseller

• Purchases credits directly from the platform (IPTV Reseller UK)
• Has full panel access to create customer accounts
• Can create sub-reseller accounts (on 500 and 1000 credit packages)
• Responsible for their own customer subscriptions and, if applicable, sub-reseller management
• Sets pricing for their end customers and for sub-resellers

The Sub-Reseller

• Receives credits from the main reseller, not directly from the platform
• Has panel access to create and manage their own customer accounts
• Does not purchase credits directly — they are allocated by the main reseller
• Responsible to the main reseller for credit usage
• Sets their own end-customer pricing

The Relationship Between Them

The main reseller is effectively a wholesaler to their sub-resellers. The sub-resellers are retailers who manage their own customer relationships. The main reseller controls the credit supply; the sub-resellers control the customer-facing operation.

Who Qualifies to Create Sub-Resellers?

Only main resellers who have purchased above 200 credits — the 500 or 1000 credit package — can create sub-reseller accounts. This is a hard threshold.