How to Scale an IPTV Reseller Business With Sub-Resellers

Sub-resellers are a scaling mechanism. Instead of managing all customers yourself, you delegate customer management to a network of sub-resellers who each manage their own accounts. You focus on credit management and sub-reseller oversight; they focus on their customers.

When Does the Sub-Reseller Model Make Sense?

The sub-reseller model makes sense when you have more customer demand than you can handle efficiently alone, or when you want to expand geographically or into different market segments without proportionally increasing your own workload.

Prerequisites

• A 500 or 1000 credit package (sub-reseller access requires purchasing above 200 credits)
• Enough credits to allocate to sub-resellers while maintaining your own operational buffer
• A clear pricing structure for what you charge sub-resellers per credit

Setting Up Sub-Resellers

1. Purchase a qualifying package (500 or 1000 credits)
2. Create sub-reseller accounts in the panel
3. Allocate an appropriate credit balance to each sub-reseller
4. Agree pricing and operational terms with each sub-reseller
5. Monitor credit usage and top up sub-reseller balances as needed

Managing the Sub-Reseller Network

Your panel visibility covers all sub-reseller accounts and their credit usage. Review this regularly to ensure no sub-reseller is running low on credits unexpectedly. The business risk of a sub-reseller running out of credits mid-month is that their customers lose service — which reflects on the operation as a whole.